Exhibiting in the Careers Village at the British International Motor Show, the IMI is introducing a new membership offer aimed at people under 25, who are qualifying for a career in the auto retail sector which, research conducted for Sector Skills Councils including Automotive Skills shows, has vacancies totalling almost 16,000 jobs. The majority of these are classed as "hard to fill", i.e. those requiring a high level of technical skill in areas such as electronics and diagnostics.

Rolling out its campaign, the IMI plans to target 400 approved colleges and specialist providers across the UK, which train some 50,000 candidates registered with the IMI on automotive qualifications, as well as careers offices, vehicle manufacturers, dealer groups and independent motor businesses.